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SEO-Friendly Websites For Paving Companies

The importance of an SEO-friendly website cannot be overstated. By ensuring your paving company’s website is SEO-friendly, you can increase your presence on search engines, and more specifically on Google SERPs (Search Engine Results Page). Bots crawl the internet, searching for SEO-friendly sites which helps the ranking position of your website on search engines.

How SEO Transforms Your Website

An SEO driven website for a paving company can make a massive difference in bringing new and continuing business.  BrandHawk uses a foundation of technical SEO from the very beginning of our marketing approach to ensure that your website provides a value-packed ROI for you and your business.

An SEO driven website for a paving company can make a massive difference in bringing new and continuing business.  BrandHawk uses a foundation of technical SEO from the very beginning of our marketing approach to ensure that your website provides a value-packed ROI for you and your business.

The Key Factors in a SEO Driven Website For Your Paving Company

Fresh Content

Fresh content is content that is new or content that is updated frequently. Obviously, fresh content is the exact opposite of stale content, which is content that hasn’t been updated for a long time. Keeping searchers updated with fresh content is key because searchers want to see results that are relevant and recent. Google wants to see fresh and relevant content, as well. Google has determined that fresh content is more important than aged content, and when you search for a current event it might rank at the top of the search results due to its recency.

Avoid Duplicate Content
Duplicate content can hurt SEO on your website and can penalize your ranking with search engines. Always make sure your website is free of duplicate content, or even strikingly similar content, and make sure you are updating the site with fresh information regularly.

Compatibility For All Devices

In the past, customers grabbed the Yellow Pages to find the right business for them. Then, it evolved to searching for a business’s website on the computer. Now, most people have a computer in their hands with their mobile phones. Your business website needs to be mobile-friendly, allowing searchers to find your business on their phone when they are on the road or away from a desktop. The Yellow Pages have become obsolete, and all of the information you need is now in the palm of your hands.

Internal Linking

BrandHawk helps build your webpage authority with internal linking, which is when links on one domain page connect to a different page on the same domain. Internal links on a page can keep the reader on the website longer, and it can help build authority on the specific subject.  

Internal linking helps build page authority and allows your readers to navigate easily within your website. If you provide them with further relevant reading options, they will be tempted to stay on your website longer.

Reputation Management

Managing the comments on your website and social media pages is a way to communicate with your customers or potential customers.  With an experienced reputation management team like BrandHawk, you can remove the stress of managing company reviews from your daily to-do list. Whether they are positive or negative comments, it shows the commenter that they are being heard and it leads to happy customers. An interactive community on your social media pages can help drive more traffic to those pages and potentially your website.

Wholistic SEO For Paving Companies

Wholistic SEO consists of ensuring that your website is optimized on multiple levels, from technical SEO audits, including SCHEMA markup, to internal linking, and on-page accessibility optimizations.  Our team at BrandHawk has spent the last 5 years helping countless businesses grow with this approach to web development. 

Even if you currently have a website, if it is not regularly updated and optimized, you are putting yourself at significant risk of loosing ground within the search engine results.  Don’t wait until it’s too late and your website has crashed.  Our team can meet with you quickly and help lay the groundwork for your new, fully optimized website that will help your business grow.

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Brandhawk is an industry leader in digital marketing, and we’ve painstakingly analyzed the benefits of retargeting campaigns in order to make them more effective. These campaigns are successful because they come with a built-in target audience, and these potential customers have already shown an interest by clicking on a website or ad, and they are more likely to interact with a targeted campaign.

This eliminates the need for marketing methods that are, more or less, a shot in the dark. So, basically, retargeting campaigns target the target audience you’re wanting to target.