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Local SEO That Maximizes ROI

Paving and excavating companies can range in size from large corporations to small, family-owned companies tied to a specific location, and they use very different marketing strategies. Most of the smaller to mid-sized companies need a local SEO campaign to increase the search visibility of their business. Not every paving company has an endless digital marketing budget and focusing on the locations being served can lead to the visibility you are looking to achieve.

Word of mouth doesn’t cut it anymore, and finding an edge over the competition can make you stand out in the paving and excavating industry.

Local SEO Campaigns for Paving Companies

In order to stand out above the rest, paving companies want to increase overall web traffic, but they want to reach a specific audience that will more than likely turn into leads, and eventually sales. This needs to be done on a local level, using a local SEO campaign that focuses on a target audience.

Business owners can use a multitude of digital marketing tools, and local SEO is just one way to help reach the right audience, but it’s also a big one.

Local SEO is the practice of increasing search visibility for businesses that serve their local communities, working with those clients face to face. Whether it’s an actual brick-and-mortar business or a service area, local SEO includes ensuring your business location is included in a local Google search, local social media engagement, and managing ratings, reviews, and comments on your pages.

In order to stand out above the rest, paving companies want to increase overall web traffic, but they want to reach a specific audience that will more than likely turn into leads, and eventually sales. This needs to be done on a local level, using a local SEO campaign that focuses on a target audience.

Business owners can use a multitude of digital marketing tools, and local SEO is just one way to help reach the right audience, but it’s also a big one.

Local SEO is the practice of increasing search visibility for businesses that serve their local communities, working with those clients face to face. Whether it’s an actual brick-and-mortar business or a service area, local SEO includes ensuring your business location is included in a local Google search, local social media engagement, and managing ratings, reviews, and comments on your pages.

Optimize Your Website For Local Search Queries

Throughout this website, you’ll find out that having an SEO-friendly website is key to a successful business, and, as a business owner, you should make it easier for local businesses to find you. Each page of your website should include information about your business and locality.

Use Schema Markup For Local Business

Schema markup is code used to bolster certain parts of your website to help search engines understand them better. Local schema markup can communicate with search engines, focusing on the business name, phone number, image, location, and hours of operation.

Using schema markup tags is one of the most popular SEO methods right now. Schema communicates with search engines to know exactly what your page is about by using structured data.

White-Hat and Black-Hat Web SEO

There are two types of SEO techniques — white hat and black hat. White-hat techniques are considered acceptable by search engines to improve rankings, and black-hat techniques refer to deceptive techniques that could result in penalties instead of better rankings, even bans. Keyword stuffing is an example of black hat marketing and is geared more towards search engines, but finding the best keyword and using it properly is considered a white hat technique and is geared more towards the reader.

Now It's Time To
Give Us A Call

Now It's Time To Give Us A Call

If you are ready to get real results from a digital marketing company that knows the industry backwards and forwards then Brandhawk is the company to get you where you want to be. We are an industry leader, and we have the knowledge and expertise that can turn your web presence into a lead-generation machine, which is what digital marketing is all about.

As an industry leader, we’ve spent years perfecting our internet marketing system that can bring potential end users to the table, turning leads into customers. We are working with paving and excavating businesses from all over the country, and our team consists of experts from all over the world.