Call Tracking That Optimizes Your Marketing
For paving and excavating companies, developing a way to track performance can streamline any marketing campaign. Discovering and managing what works and what doesn’t eliminates the campaigns that aren’t effective and highlights the ones that are effective. Call tracking and lead tracking are an amazing way to determine where to go next with a marketing strategy.
Using every tool possible can give a paving and excavating company an edge when trying to reach a target audience. Whether it’s email campaigns, fresh content, call tracking, or pay-per-click ads, there’s never been a better way to promote, brand, and advance your business.
Why Call Tracking Works
Why Call Tracking Works
Simply put, call tracking is the process of figuring out how a potential customer found your business. Call tracking uses numerous phone numbers that are automatically forwarded to your main business phone number. Marketers are able to track which phone number, or channel, the call came through. This allows marketers to connect leads and conversions back to a specific marketing campaign.
Paving companies want to increase overall web traffic that can eventually lead to sales, and call tracking can help determine how an end user found you. Whether it is through a social media platform or a particular telephone number, knowing how and when someone found your business is key to retaining or acquiring new business.
Call Tracking Does Not Harm Your SEO
Don’t Be Afraid Of Calling Tracking
Organic search engine traffic
Pay per click campaigns
Digital advertising campaigns
Tracking Telephone Leads Can Save You Money
The information you collect from tracking calls is only helpful if you’re actually using it to make sound marketing decisions. Call tracking allows you to collect data that could turn into potential leads, and if you know exactly where conversions originated, you can accurately measure your return on investment, and ultimately this is going to help streamline your budget.
Now It's Time To
Give Us A Call
Now It's Time To Give Us A Call
Are you ready to get real results from a digital marketing company that has established themselves as an industry leader? Brandhawk has the knowledge and expertise that can take several marketing channels and turn them into lead-generating tools.
At Brandhawk, we’ve spent years becoming an industry leader in digital marketing, and bringing potential end users to the table is our main focus. There really is no other choice for paving companies. We work with paving and excavating businesses from all over the country, and our team consists of experts from all over the world.