Digital
Marketing for
Paving
Companies
Are you ready to get real results from a digital marketing company that knows the industry backwards and forwards?
Increase Leads.
Keep Your Fleet Busy.
Are you ready to get real results from a digital marketing company that knows the industry backwards and forwards?
For paving and excavating companies, performance is everything, and completing a job on time and under budget can lead to repeat or new customers. In the past, paving companies had to rely on traditional marketing methods or “word of mouth” to promote their business, but that has all changed with digital marketing.
Now, paving companies can use every tool they can to flatten the competition. Whether it’s using email campaigns, fresh content, or pay-per-click ads, there’s never been a better way to promote, brand, and advance your business.
Increase Leads.
Keep Your Fleet Busy.
What is Digital Marketing and How Can It Help Paving Companies?
To stand out above the rest, paving companies want to increase overall web traffic, improve lead generation, create effective social media campaigns, or reach more potential customers. These strategies, along with other tools, drive online marketing for paving businesses.
Business owners need as many marketing channels as possible to reach certain audiences, and they could have several completely different audiences. Paving companies work with municipalities and homeowners, and the messaging to each is unique.
What is Digital Marketing and How Can It Help Paving Companies?
To stand out above the rest, paving companies want to increase overall web traffic, improve lead generation, create effective social media campaigns, or reach more potential customers. These strategies, along with other tools, drive online marketing for paving businesses.
Business owners need as many marketing channels as possible to reach certain audiences, and they could have several completely different audiences. Paving companies work with municipalities and homeowners, and the messaging to each is totally different.
What Does the Process of Digital Marketing Look Like?
One of the most frequently asked questions by paving companies is: “When will I see results?” The answer isn’t that simple, and there are factors that can contribute to the success or failures of your digital marketing campaigns. The answer depends on three questions:
- What is your budget?
- What are your goals?
- What has led to the success of your competitors?
The basic process of digital marketing involves:
We have identified what the top brands in the space are doing – we take that knowledge and combine it with what your top local/regional competitors are doing and create a marketing plan with this research.
Our team uses calendars, Slack, client dashboarding and other communication tools in order to plan and execute your marketing plan.
Our top in-house writers are SEO researchers, content writers, and editors. From home pages, interior pages, CTAs, landing pages, PRs, and general branded content that matches your brand’s voice – we have the team.
Our team sets up Google Analytics, Google Tag Manager, Google Search Console, Google Data Studio in order to have full visibility into your success story. Without tracking anything we complete and accomplish on your brands behalf, we would just be marketing busy work. We want to make sure we are moving the needles forward: SEO performance, Google performance, impression loads, clicks, leads, and sales.
Our implementation team is going to make sure the content on your website speaks not only to end users but also to the bots. We use Open graph for page specific meta data, and Schema.org for markup across the website. We additionally use the Google Tag Manager to allow for more tracking of “actionable” activity on your companies website, which is integrated with Google Analytics to track goal completion. We don’t just want more traffic – we want traffic that trickles down the funnel.
Optimization of the website, Google My Business (GMB), social profiles, and the digital footprint in general never ends. This is why our programs are 1-3 years in length, because as Google continues to update and modify their algorithms – we want to keep the website and digital footprint in compliance with those rules that are ever changing. Same with the website, as users want to use websites differently and we want to update the UI/UX in real time.
Why do Paving Companies need Digital Marketing?
The paving and excavating industry is unbelievably competitive, and every single company is looking for a distinct advantage. They want a proven system that will take them from a mid-range company to the top of Google search, and that’s why choosing the right digital marketing company is key. Building the right website and choosing a solid online marketing campaign can only help bring in new customers.
What Does the Process of Digital Marketing Look Like?
- What is your budget?
- What are your goals?
- What has led to the success of your competitors?
We have identified what the top brands in the space are doing – we take that knowledge and combine it with what your top local/regional competitors are doing and create a marketing plan with this research.
Our team uses calendars, Slack, client dashboarding and other communication tools in order to plan and execute your marketing plan.
Our top in-house writers are SEO researchers, content writers, and editors. From home pages, interior pages, CTAs, landing pages, PRs, and general branded content that matches your brand’s voice – we have the team.
Our team sets up Google Analytics, Google Tag Manager, Google Search Console, Google Data Studio in order to have full visibility into your success story. Without tracking anything we complete and accomplish on your brands behalf, we would just be marketing busy work. We want to make sure we are moving the needles forward: SEO performance, Google performance, impression loads, clicks, leads, and sales.
Our implementation team is going to make sure the content on your website speaks not only to end users but also to the bots. We use Open graph for page specific meta data, and Schema.org for markup across the website. We additionally use the Google Tag Manager to allow for more tracking of “actionable” activity on your companies website, which is integrated with Google Analytics to track goal completion. We don’t just want more traffic – we want traffic that trickles down the funnel.
Optimization of the website, Google My Business (GMB), social profiles, and the digital footprint in general never ends. This is why our programs are 1-3 years in length, because as Google continues to update and modify their algorithms – we want to keep the website and digital footprint in compliance with those rules that are ever changing. Same with the website, as users want to use websites differently and we want to update the UI/UX in real time.
Why do Paving Companies Need Digital Marketing?
The paving and excavating industry is unbelievably competitive, and every single company is looking for a distinct advantage. They want a proven system that will take them from a mid-range company to the top of Google search, and that’s why choosing the right digital marketing company is key. Building the right website and choosing a solid online marketing campaign can only help bring in new customers.
The paving and excavating industry is unbelievably competitive, and every single company is looking for a distinct advantage. They want a proven system that will take them from a mid-range company to the top of Google search, and that’s why choosing the right digital marketing company is key. Building the right website and choosing a solid online marketing campaign can only help bring in new customers.
We Use The Marketing Tools That Work
We Have A Proven Internet Marketing System That Brings Results For Paving Companies
At Brandhawk, we are an industry leader in digital marketing. We use every tool at our disposal to ensure that your website ranks higher on Google searches, including search engine optimization (SEO), email campaigns, pay-per-click ads, social media management, search-friendly websites, and much more.
Our team has the knowledge and expertise that can turn your website and social media pages into lead-generating tools.
Here’s What We Do To Make
Paving Companies Win on Google
Here’s What We Do To Make Paving Companies Win on Google
At Brandhawk, we’ve spent years perfecting our internet marketing system that can bring potential end users to the table, turning leads into customers.
As an industry leader, we are working with paving and excavating businesses from all over the country, and our team consists of experts from all over the world.