SERVICES
Reputation Management
The paving and excavating industry can be complicated, and communicating with customers before and after the project can lead to positive business reviews that direct potential end users to your business. The phrase “communication is key” has never been more true.
Before the project, customers might have questions that need immediate attention. After the work has been done by your paving company, the customer has some work to do. Getting quality business reviews from customers is the new “word of mouth” advertising. An online review is just as important as a personal recommendation, and end users are more likely to choose a company with positive reviews on their website or social media platforms.
How Business Reviews Can Help Your Paving Business
Positive business reviews can elevate a business to the next level because they are posted by very happy customers. Reviews are an invaluable source of feedback for a company that thrives on the new word-of-mouth method of marketing, and a successful business needs positive reviews and comments.
User comments on social media can be just as valuable as a review, good or bad. If a customer comments on a social media post, always comment positively and attempt to find an answer to their query in a timely manner. Some potential end users could make a decision about your company by how and when you responded to a comment.
Positive business reviews can elevate a business to the next level because they are posted by very happy customers. Reviews are an invaluable source of feedback for a company that thrives on the new word-of-mouth method of marketing, and a successful business needs positive reviews and comments.
User comments on social media can be just as valuable as a review, good or bad. If a customer comments on a social media post, always comment positively and attempt to find an answer to their query in a timely manner. Some potential end users could make a decision about your company by how and when you responded to a comment.
How Important Are Paving Business Reviews?
The importance of business reviews, or customer reviews, are ever-growing, and it’s becoming a big part of SEO. When it comes to reviews, algorithms are beginning to understand their importance more today than in the past, and the number of reviews, the rate of reviews, and the diversity of reviews are all factored into the process.
Having reviews on a number of review platforms, lots of positive sentiment within the reviews, and having product and service keywords within the text of obtained reviews were also identified as being competitive difference-makers by a panel of local search experts.
Your Online Reputation Is Important
Most businesses need an online strategy to acquire fresh reviews, and that can only help with the visibility of your website.
Fresh content and fresh reviews bolster your SEO, and writing blogs and creating new landing pages are just a few examples of how fresh content can help.
Fresh reviews are considered fresh content, and a business owner should use those reviews to their advantage by posting on authoritative platforms like Yelp, Google My Business, and your social media pages like Facebook and Twitter.
Should You Respond To Comments?
Positive or negative comments about your business need your attention as a business owner. User comments show their interest or even displeasure with your company or product.
Comment management can be time consuming if there are numerous comments or if they need lengthy responses. Responding to these customer comments are completely worth it. These people want to be heard, and sometimes a quick explanation can diffuse a tense situation.
Don’t just respond to the positive comments. Reacting positively to a negative situation can help when trying to find the best solution. It can also optimize your SEO.
Reviews and Comments Can Help Move Traffic
One of the main benefits of reviews and comments, is that it can help move traffic. When a customer or potential customer asks a question on your website or social media, they expect an answer. They will actually re-visit your site to see if you’ve answered their questions or have a solution to their query. Again, communication is key.
If your answer has value it could lead to a sale or a positive comment from the customer. Answering the customer is a sure-fire way to get more web traffic. It will also help your brand’s credibility and authority.
