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Retargeting Campaigns
For paving companies, retargeting campaigns can be very effective in reaching customers that have already shown an interest in a product. Retargeting campaigns might cost money, initially, but these campaigns are more cost-effective than buying ads without an audience in mind.
How Retargeting Campaigns Work
A lot of people opine about seeing ads for a particular company or product on their social media pages or websites after they searched for a particular company or product online, wondering if computers are reading their minds. Well, they are, sort of.
Once a visitor clicks on your SEO-friendly website, with a good retargeting campaign, they will eventually start to see your ads while browsing other sites, listening to music, or reading articles online. This is what retargeting is all about. Those ads remind the user why they clicked on your site in the first place, potentially bringing them back which could lead to a purchase.
In a nutshell, a visitor clicks on your site to see what you have to offer. Later, they start to see ads for your business on other sites they visit. Then, they visit your website after being reminded why they visited it in the first place.
A lot of people opine about seeing ads for a particular company or product on their social media pages or websites after they searched for a particular company or product online, wondering if computers are reading their minds. Well, they are, sort of.
Once a visitor clicks on your SEO-friendly website, with a good retargeting campaign, they will eventually start to see your ads while browsing other sites, listening to music, or reading articles online. This is what retargeting is all about. Those ads remind the user why they clicked on your site in the first place, potentially bringing them back which could lead to a purchase.
In a nutshell, a visitor clicks on your site to see what you have to offer. Later, they start to see ads for your business on other sites they visit. Then, they visit your website after being reminded why they visited it in the first place.
Retargeting Campaigns Keep Your Brand Top of Mind
When a customer searches for a paving and excavating company, they are searching for a very specific reason. And in return, paving companies are trying to reach a very specific audience to promote their services. It really doesn’t make sense for a paving company to reach a large amount of people that will never need their services.
In the past, old-school, traditional marketing tried to reach as many people as possible, regardless of want or need. Whether it was stuffing mailboxes full of junk mail or putting ads in national magazines, marketing was about reaching a large audience. Now, digital marketing is about reaching the right audience.
Retargeting Campaigns That Target the Right Audience
Retargeting Campaigns that Convert With a Clear Call to Action
A call to action allows you to finally tell the customer what to do. In a retargeting campaign, a call to action instructs your target audience what to do once they land on your website. One call to action could be as simple as: “Book Now!” or it could be an information field that asks for personal information so you can connect with the potential customer through a phone call or email.
Without a clear call to action, the viewer might not know the next step in the process to purchase a product or to sign up for a free trial or free gift.
Benefits of Retargeting Campaigns
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Brandhawk is an industry leader in digital marketing, and we’ve painstakingly analyzed the benefits of retargeting campaigns in order to make them more effective. These campaigns are successful because they come with a built-in target audience, and these potential customers have already shown an interest by clicking on a website or ad, and they are more likely to interact with a targeted campaign.
This eliminates the need for marketing methods that are, more or less, a shot in the dark. So, basically, retargeting campaigns target the target audience you’re wanting to target.
