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Brandhawk is an industry leader in digital marketing, and we’ve painstakingly analyzed the benefits of retargeting campaigns in order to make them more effective. These campaigns are successful because they come with a built-in target audience, and these potential customers have already shown an interest by clicking on a website or ad, and they are more likely to interact with a targeted campaign.

This eliminates the need for marketing methods that are, more or less, a shot in the dark. So, basically, retargeting campaigns target the target audience you’re wanting to target.